Yellowhammer - Easter Campaign
When Yellowhammer bars asked is to develop a concept to promote their hectic April schedule, which included both Easter and the Royal Wedding, we developed this unique 8 part ‘concertina’ strip to enable each of their 22 venues to shout about the key features of the main events over a 2 week period.
4 different design directions were created to reflect the diverse nature of their businesses and to give each outlet a sense of ownership for the promotions. The promotion was a great success with a significant increase in footfall and a noticeable uplift in sales for the sponsoring brand VK
National promotion | View all work for Yellowhammer
When Yellowhammer bars asked is to develop a concept to promote their hectic April schedule, which included both Easter and the Royal Wedding, we developed this unique 8 part ‘concertina’ strip to enable each of their 22 venues to shout about the key features of the main events over a 2 week period.
4 different design directions were created to reflect the diverse nature of their businesses and to give each outlet a sense of ownership for the promotions. The promotion was a great success with a significant increase in footfall and a noticeable uplift in sales for the sponsoring brand VK
National promotion | View all work for Yellowhammer